Search engine optimization or seo on the other hand is the technique employed by web site owners to make their web site more search engine friendly. When a site is optimized for the search engines properly it will receive traffic from the major search engines like Google, Yahoo, MSN and others at no additional cost per visitor.

Using keywords in your content and throughout your website helps with your ranking with the search engines.

Some search engines note the meta keywords and meta description which is placed in your header section of each webpage.

Search engines like Google target the words used in your page title, the keywords used throughout your content and how often your webiste content changes.

Here is a link to the Google searched based keyword tool Googles keyword tool, all you do is enter the website address for your competitions website or enter  individual words that best describe your website, it will come up with other word suggestions that you should consider using.